Tuesday, November 18, 2008

Prefer style over substance.

"More troublingly, listeners preferred speakers who answered the
wrong question well over those who answered the right question poorly"

"A politician in a debate asked about the illegal drug
problem in America whose answer stresses the need for universal healthcare has engaged
in a successful dodge if listeners have both forgotten that she was even asked about
drugs, and evaluate her highly."

-From here. See a review of this paper here.